I lead teams that turn complex ideas into products that make hard work easier — and new things possible. I set the strategy, shape the system, and build alongside the team.
How I Think
“When you change the way you look at things, the things you look at change.” — Wayne Dyer
- Clarity is the craft. I strive to present ideas and communicate challenges with depth and precision. This isn’t just an effort to find the most elegant solution to the right problem, but also a way to keep everyone involved informed and on the same page. Defining the problem well is half the work.
- Untangling. Strategy is the work of ordering and arranging the pieces so the picture becomes obvious — grouping similar ones, looking for the edges, figuring out which connect. This leads to teams knowing what to build, in what order, and why. It's the part of the work that makes everything else fall into place.
- Sums larger than their parts. Often my best work isn't a deliverable. It's helping someone reframe a problem they were stuck on, or facilitating a conversation that cuts through weeks of ambiguity, or running a crit where three people's half-formed ideas become one clear direction. I want the people and teams I work with to be better at what they do — not dependent on me, but sharper for having worked together.
- Translating across domains. When colleagues refer me to someone, they tend to say I'm curious, deeply engaged, and that I truly understand what they're trying to do. What's underneath that is a specific skill: I learn a new domain well enough to see things that people inside it sometimes overlook.
How I Work
“We don’t see things as they are, we see them as we are.” — Anaïs Nin
- Curiosity first. I pick up on subtle differences, and my inquisitive nature wants to probe anything that slightly protrudes from the narrative. I have a keen sense that there's something hiding in plain sight or waiting around the corner. At Pittsburgh Airport that meant investigating every combination of flight and airline data until the edge cases shaped the design. For terraFlow it led to a process element becoming a standalone feature.
- Depth and pace. I'm naturally drawn to going deep on a problem but also to moving quickly — two instincts that often pull in opposite directions. My growth edge is reading what the moment actually needs: when to slow down and dig deeper because the team isn't aligned or the problem isn't understood, and when to move forward with what we have because momentum matters more.
- Productivity. I prefer to alternate quickly between modes — meetings generate signal and feedback, quiet blocks let me research, process, and translate the new information into something concrete. I'm deliberate about this sequence because I've learned the relationship is direct: better input, better output. A sharp conversation in the morning changes what I'm capable of making that afternoon.
- Learning by doing. I like problems with a lot of disparate pieces that need to come together in smart, thoughtful ways. I deeply enjoy structuring, organizing, experimenting, learning by doing – it allows me to test assumptions faster, have more grounded conversations with stakeholders, and bring real evidence into product decisions.
- Follow through. I'm extremely dependable. When something needs to get done, I'll do what it takes to make it happen. People trust me to follow through, and I take that to heart.
Résumé
Today I lead teams and carry the work from strategy to production code, building with AI tools, and design products that people enjoy and rely on. Since 2025, I have taught graduate interaction design at the School of Visual Arts.
Cover Your App: Agent-powered app built on Claude Agent SDK, Next.js, SQLite and Gmail API.
Yello: Desktop CRM with integrated Gmail client; Electron, React, Fastify, SQLite.
Dive Together: Live community platform with map-based discovery; Next.js, Supabase, MapLibre.
Abseil: Chrome plugin for easy font and image downloading; Chrome Extension, Manifest V3, JavaScript.
DashCode: Electron Mac App with Claude Code and GitHub integration to manage coding projects.
More Crossword Generator, Wasup, PIT FIDS, Daily Pods, Curious Events, The World You Want, Make Public, Mac Quick Actions, Signals
Crossword Generator: Web app that auto-generates complete crosswords from a few user-provided words, including clues, with optional LLM-powered hint generation. Feb 2026
Wasup: Flutter macOS app that analyzes WhatsApp group chats using Gemini to summarize conversations and community stats. Jan 2026
PIT FIDS: Live web prototype of Pittsburgh Airport's flight information displays, pulling real-time data from flight APIs. Dec 2025
Daily Pods: Spotify podcast playlist generator that creates a daily queue of new episodes from your subscriptions. Dec 2025
Curious Events: A discovery platform that collects and curates cultural events across NYC venues. Nov 2025
The World You Want: Civic micro-platform where people post and upvote ideas for collective vision setting and change making. Sep 2025
Make Public: Curated collection of manifestos exploring public commitments and declarations from art to politics. Aug 2025
Mac Quick Actions: macOS context-menu image conversion utility. Jul 2025
Signals: Discussion group that explores themes like trust, play, and reinvention through open-ended prompts to challenge assumptions and sharpen critical thinking. Feb 2025
Independent product design and build practice for founders and innovation teams in fintech, healthcare/biotech, and developer tools. Lead engagements spanning product strategy, 0-to-1 development, UX/UI, brand and implementation.
- Pittsburgh International Airport: Redesigned flight, gate, and baggage information displays for the airport's $1.7B new terminal, which serves about 10 million passengers a year. Used live flight data and on-site passenger research, testing every airline and flight state so edge cases shaped the system.
- terraFlow: Reframed a biotech startup's request for an infographic into a full product and brand. Designed the information architecture, workflows, and research dashboard that turned a scientist's analysis tool into a product for research teams.
- Daily: Designed an 80-page printed guide to voice AI by Daily founder Kwindla Hultman Kramer, from layout to infographics, turning the mechanics of real-time voice agents into diagrams readers could follow at a glance.
One of three co-founders of a five-person fintech startup building a stablecoin lending product. Raised about $1M. Owned brand, product design, and the design system. Directed one designer and one engineer on brand and product.
- Owned brand, web and product design end to end, from naming and identity through product and design system; reached $1.4M in total value locked.
- Defined product requirements with engineering and established the design system guiding releases.
- Coded an interactive SVG/JavaScript visualization that made complex lending positions readable for borrowers.
Developer tools startup automating local environments for engineering teams building with microservices.
- Designed an interactive command-line interface for real-time status, logs, and reports, making multi-service workflows legible to engineers.
- Led the rebrand across identity, motion, and brand guidelines; designed and launched the new landing page and educational YouTube channel.
VC-backed platform that lets creators and publishers monetize content through paywalls, tickets, and memberships.
- Designed the product experience on an open-source protocol with the engineering team, making a technical payments system approachable for non-technical creators.
- Led the rebrand and evolved the landing page as the company grew; built embeddable component examples in JavaScript and Webflow.
- Led cross-functional teams in Nestlé’s internal accelerator from concept through launch, including on-demand Nespresso delivery and a loan-tracking app for cacao farmers in Ghana.
Product and brand design for fintech and venture-backed startups.
- ENSO Financial (acquired by ICAP): Sole designer at a 60-person hedge fund analytics startup whose clients held more than $1T in assets under advisory. Designed the platform from first concept through launch with analysts and engineers and led the rebrand. Won Most Innovative Technology Provider at the HFM US Hedge Fund Services Awards in 2015 and 2016.
- Lolly Wolly Doodle: Designed and co-wrote the investor deck behind a $20M Series A for a kids' clothing brand that built a $10M business selling directly through Facebook comments, one of the first of its kind.
- StartUp Health: Led the rebrand and investor presentations for a leading health startup incubator.
Venture-backed polling and audience engagement startup; part of the second Techstars NYC class (2011).
- Led the product reinvention through Techstars and the fundraise that followed, owning identity, the web app, and a Facebook app with a customizable embed widget.
- Grew the app to 100,000 monthly visits with clients including CBC, El Tiempo, Huffington Post, James Patterson, Mashable, The Blaze and The Daily Beast.
- Designed publication and marketing materials that earned coverage in The New York Times and Newsweek.
Product and brand design for venture-backed startups.
- Airbnb: Designed the user experience for a new social connections feature and host business cards.
- TrustYou: Led the rebrand for the hotel reputation platform, which served thousands of hotels worldwide.
- curefab: Designed the touchscreen interface for a 3D ultrasound console used by physicians.
- Co-founded and launched customizable laptop case startup in six months, building the brand, product, production line, and online customization platform later offered as a white-label product.
- Designed the Nexus One style guide, used company-wide and by vendors worldwide, and developed Chrome brand campaigns across web, print, and motion.
- Designed web and mobile products including the breaking-news header, DocumentCloud’s $750K Knight-funded document viewer, and native/mobile experiences for iPhone, Palm Pre, and BlackBerry; iPhone app reached 3M downloads.