Work Ideas Art Input
Rebrand

StartUp Health

StartUp Health applies a new incubator model to help healthcare startups succeed.

The identity system elevates the brand and communicates the company’s vision and values in a charming yet sophisticated way — a grid of letters that carries a colour gradient, flexible enough to run from a favicon to a taxi top, a mural or a livery.

Brand

The StartUp Health logo — a colour-graded grid of letters
The StartUp Health Healthcare Transformer badge
The StartUp Health logo on a New York taxi top
A StartUp Health mural — Changing Healthcare One Idea at a Time
The StartUp Health mark on a t-shirt
The StartUp Health colour gradient applied to an aeroplane livery
When you change the way you look at things, the things you look at change.— Wayne Dyer