A community app for a tennis club — one feed for finding a partner, club announcements, questions and lost-and-found.
I designed the brand and the product: a light, sporty identity and a mobile app built around a single feed.
The idea at its centre: rather than sorting conversations into groups or threads, every post is organized by tags — topic, court, kind of request. That makes filtering and viewing the conversation more fluid: the same post can show up under South Oxford and under Partner, and following a topic is one tap away.