Brand & Product Design

CrossCourt

A community app for a tennis club — one feed for finding a partner, club announcements, questions and lost-and-found.

I designed the brand and the product: a light, sporty identity and a mobile app built around a single feed.

The idea at its centre: rather than sorting conversations into groups or threads, every post is organized by tags — topic, court, kind of request. That makes filtering and viewing the conversation more fluid: the same post can show up under South Oxford and under Partner, and following a topic is one tap away.

Brand & App

CrossCourt splash screen — the wordmark over a tennis ball on a court
CrossCourt feed with topic and location filters
CrossCourt feed — meeting notices, partner requests and lost-and-found posts
When you change the way you look at things, the things you look at change.— Wayne Dyer