Brand & Product Design Lead · 2013 – 2016

ENSO

A provider of analytics and insights for fund managers, recognized as the “Most Innovative Web App” by Hedge Fund Magazine and later acquired by NEX Group (formerly ICAP).

I designed the fintech analytics product from inception through implementation, collaborating with analysts and engineers to draw up requirements, understand the nuanced complexities of the platform, and translate information-dense analytics into a user-friendly, interactive interface.

Alongside the product I led the rebrand and brand guidelines, and designed the landing page — giving the company a more financial, data-centric look to match what it was actually selling.

I stayed with ENSO as it grew from 15 to 60 employees and through its acquisition.

Brand

A rebrand that traded the soft consultancy look for something more financial and data-centric, carried through signage, stationery and the pitch material.

Signage on the New York trading floor.

An ENSO Financial Analytics business card held between two fingers

ENSO reports and decks showing charts and diagrams — Reports and pitch material — the chart language from the product, reused on paper.

Product

The interface had to hold endless amounts of data and deeply nested information without ever feeling like a spreadsheet dump — a flexible system rather than a set of fixed screens.

The ENSO Prime wallet share dashboard, with broker balance bars, street activity charts, ISIN search and regional breakdowns — Prime — a fund’s standing with its brokers on one screen: balances against wallet, share of the street, fee analysis and where each region ranks.

The ENSO Insights screen with stacked transaction charts by type and by client, above a tabular breakdown — Insights — analytics assembled from interchangeable chart modules, so new metrics could be added without a redesign. Every chart drops down to the table it was drawn from.