Product Design Lead

Blockframe

An NFT marketplace with a full suite of tools for creating, managing and selling collections — a Creator Studio for designing and remixing NFTs, launchpads, and on-chain royalties.

Blockframe set out to be the whole ecosystem rather than one more marketplace: buyers and creators, primary launches and secondary trading, royalties and governance, all under a single account.

I led the product design — defining the surfaces and their hierarchy, then designing them into a system that keeps a dense, jargon-heavy domain readable. The prototype below walks the full flow.

Brand

App

Six surfaces on one shared shell — collect, create, trade, earn, govern — so a creator and a buyer never learn two different products. Every screen here is shown full length.

The Blockframe home page — “Putting Creators First” headline, a featured collection, search, and a grid of collections — Home — the four routes in (launchpad, marketplace, royalties, exchange) stated as a pair of plain sentences, above the collections themselves.

A Blockframe collection page with banner art, creator stats, attribute filters and a grid of NFTs — Collection — the stat row answers “is this worth my money” (floor, best offer, royalty, volume) before the grid, with attribute filters alongside.

The Blockframe NFT detail page with offers, attributes, listings and activity — Item detail — buy, offer and list all sit on the page itself, with attributes, provenance and the full activity log underneath rather than a click away.

The Blockframe Creator Studio form for a generative NFT collection, from collection details through art and attributes to review — Creator Studio — launching a generative collection is a long form, so it is broken into signed-off sections: details, sale, royalties, reveal, then the art and attributes that compose the pieces.

The Blockframe exchange overview listing perpetuals positions and collateral — Exchange — perpetuals on NFT indexes, with the collateral backing them below.

A Blockframe liquidity pool page with pool info, provided liquidity and range positions — Liquidity pool — ranged positions set on a slider, each one showing whether it is still in range.

The Blockframe royalties contract page with claimable earnings, splitting and activity — On-chain royalties — earned, claimed and claimable, with the contract itself splittable and tradable.

The Blockframe governance screen with reward stats, burn frame, airdrop and proposals — Governance — token rewards, burn and airdrop mechanics next to the proposals they decide.