Work Ideas Art Input
Design Lead · 2022 – 2023

Open Dollar

A stablecoin lending protocol that introduced Non-Fungible Vaults, letting users borrow OD stablecoins against their staked Ethereum.

Led brand and product design, working closely with leadership and engineering. I facilitated the name-finding and brand design as a company-wide effort, then established the design principles and processes that made the hand-off to development routine.

On the product side I defined features and requirements with engineering and iterated across releases, designed and built the landing pages in Webflow, and built the interactive Non-Fungible Vault visualization in SVG, JavaScript and CSS.

Brand

The name came out of a company-wide search, and the mark states it literally — an open circle around a solid dollar. Three lock-ups: the light one on white and on the deep navy that carries most of the product, and a greyscale for everything else.

The Open Dollar lock-up — a two-tone blue ring mark beside the wordmark, on white
Primary — light blue on white.
The Open Dollar lock-up in light blue, reversed out on the brand navy
Reversed — on the navy the product is built in.
The Open Dollar lock-up in greyscale on white
Greyscale — for single-colour printing and partner lock-ups.
Open Dollar business cards — a dark card with contact details and a QR code, and its reverse reading “DeFi Lending Reimagined”
Business cards — the fluid rendering that runs through the site doubles as the mark on the back, so the card is legible as Open Dollar without carrying the logo twice.

Non-Fungible Vaults

We created a new primitive: by using NFTs as proxies for locked collateral, vaults became transferable and no longer tied to a single account — so a vault could be sold on any NFT marketplace, not just through our own interface. To show what one is worth without the buyer having to trust a listing, the NFT itself is an interactive SVG that draws its contents, parameters and current risk level. Being an image, it works anywhere an NFT does.

VAULT ID 1443 STABILITY FEE 2% opendollar.com DEBT MINTED 10,000,000.00 OD COLLATERAL DEPOSITED 5,500.00 wstETH Updated Jan 5, 2024 20:40 UTC Powered by LOW RISK COLLATERAL RATIO 180%

Landing Page

Written for the two questions someone lands with — what does it do with my tokens, and what happens if the market moves — with the vault-as-NFT argument made on the page rather than buried in the docs.

The Open Dollar pre-launch landing page — “Unlock the value of your tokens” over a fluid colour rendering, with multi-collateral, vaults-as-NFTs and rewards explained alongside
opendollar.com at pre-launch — the positioning line, the four things that make it different, and a mailing-list sign-up, on one screen.
When you change the way you look at things, the things you look at change.— Wayne Dyer